Outsource Advertising Services using Outsourcing Companies

Strategic Consulting

An advertising strategy is the creation of a message that communicates to the target market the benefits of the product or service. Advertising involves the interaction of a complex mix of factors to create maximum impact in the minds of your target customers.
Consider the following factors to arrive at your advertising strategy:
Product: What are the strengths, weaknesses, opportunities and threats facing your product?
Competition: Which are the products your product has to compete with?

Target market: Demographics and psychographics of your target customer
Medium: Which media will convey the message best, within the advertising budget?
Cost: What will the advertising campaign cost, over what period?
Results: What must the campaign achieve?

We can help you plan your advertising strategy, which will support the marketing plan for your product or service. We will go through the product information, market research, customer satisfaction surveys and other material you have at hand, to understand your product and your target market. We will then do a competitive analysis of the major brands that your product will need to face in the market, to arrive at the advertising objective you will achieve at the end of your advertising campaign.
Based on our understanding of the unique needs and motivations of your customers, we will recommend a message that will be communicated through targeted media to effectively reach your audience and fulfil your advertising objective. We will recommend an advertising budget and help you decide on when and where to advertise.

Advertising Campaign Design

We extend the Campaign Idea into different media.
To move your consumer from Attention-Interest-Desire-Action (AIDA), we design your advertising campaign to build and position your brand, create brand equity and build exposure through integrated marketing communications (IMC).
The process of campaign design involves planning your advertising campaign, optimizing the creative strategy, producing campaign materials, testing and refining them.
Understanding the target market is a key requisite here. Whether it is B2B or B2C advertising or a combination of both, we will recommend the right message to achieve your objective.
O2I's talented advertising copywriters and art directors have the creative flair to turn an advertising strategy into selling campaign ideas - campaign themes that remain consistent across media, yet ride on the strengths of each different medium.
We can do layouts, mock-ups; scratch films to help you or your client visualize the final product with the help of our art direction, storyboarding, template design services.